Carlsberg Malaysia, the country's most dynamic growing brewer recently added Asahi Super Dry, Japan's No. 1 Beer to its growing portfolio! A grand launch was held last month at the Double Tree by Hilton, the Intermark.
The much anticipated beer of the year! I have heard so much about tasting The Asahi Super Dry draught. Everyone was saying how amazing Asahi would taste on draught!
Following a recent agreement signing with Asahi Breweries Ltd (ABL), Carlsberg Malaysia has been awarded the rights to locally manufacture, sell and distribute one of Asia’s fastest growing premium beers.
It was mentioned that the Carlsberg Malaysia's brewery meets the high standard that Asahi Breweries Ltd (ABL) requires to brew Asahi Super Dry locally. *proud moment* #WIN
Commenting on the launch of Asahi Super Dry, Soren Ravn, Managing Director of Carlsberg Brewery Malaysia Bhd said that "Malaysian’s can now enjoy Asahi Super Dry using Karakuchi, a secretly guarded Japanese brewing style, that has not only captured the taste buds of premium beer drinkers the world over but that has also set the gold standard in Japanese brewing."
Asahi Super Dry is brewed in a unique Karakuchi style to give a clean, crisp and refreshing taste with no bitterness! A great drink to have especially if it has been somewhat of a hot day! Perfect for our weather in Malaysia!
The evening saw 300 guests unlocking their imagination in streets of Tokyo with DJ Faith and an enigmatic Harajuku dance troupe; experience the energy and excitement of Sydney with Dennis Lau and beatboxer Shawn Lee; and revel in cosmopolitan New York’s high life with singer-songwriter Nadhira and rapper Vandal.
Harajuku girl with huge pink teddy! Awkwardly, me thinks the teddy is bigger than my body! (width wise).... #foreverskinny
What is better than a cold pint of Asahi Super Dry draught? A cold pint of Asahi Super Dry draught with great company! Caught up with a few awesome fun friends during launch! Definitely a great night with Asahi Super Dry!
|MHB with Mr. Soren, Ms. Juliet and their guests of honor from Japan!|
|I can see someone's glass is almost done here! LOL!|
|Let see from left:|
me, Prince Kronenbourg, 007 - James Bond, the Maestro and Beer King!
|These are the Beer Kakis!|
Where you see beer, you see them! =P
|Wah! Thank goodness he didnt FFK this launching! =P|
|He definitely has his eye on everything including Asahi!|
|Classy attire, no?|
Very English polished kind. LOL!
In my opinion, the Asahi Super Dry draught supersedes the rumours of it! Definitely a refreshing beer! A must have to add on to the drinks menu! Woohoo! The variety of beers in Malaysia has definitely increased over the past few months!
The launch of Asahi Super Dry (No. 1 Japanese beer around the world) compliments Carlsberg Malaysia’s premium beer portfolio which includes seven of the world’s favorite brands :
- Kronenbourg 1664 & Blanc (No. 1 beer of France),
- Corona (No. 1 beer of Mexico),
- Budweiser (No. 1 beer of USA),
- Fosters (No. 1 beer of Australia),
- Becks (No. 1 beer of German), and
- Hoegaarden (No. 1 Wheat beer of Belgium)
- Asahi Super Dry (No. 1 beer of Japan)
Disclaimer: Do not take the names literally. =P Names and titles are purely fictional. Pictures courtesy of Carlsberg, Eve &Tim Chew.