Where's the Party? by Carlsberg Malaysia returns with a bang for a second time this year! The first Where's the Party? was epic! I was lucky to have most of my friends with me for the first! It was a fun experience! And how was the second instalment??
The exclusive by-invitation only party was held at the very own Carlsberg Malaysia’s Brewery in Shah Alam, the facility where the first Carlsberg beer was locally brewed in 1972. More than 2000 guests attended the party, which had an eclectic mix of exciting games, fun rides and free flow of Carlsberg beer.
The party incorporated an ‘amusement park’ theme, complete with childhood favourites such as a ferris wheel, pirate ship and an adult carousel! It was like a fun fair! I felt like I was 15 again! LOL!
As an interesting touch to both Where's the Party is that all partygoers were assigned their own, unique RFID (Radio-Frequency Identity) tags, which enabled them to collate points from the games! Then they get to collect prizes according to the points they've collected!
These RFID tags were linked to their Facebook accounts and enabled them to update their Facebook status simply by tagging on the “Like” stations throughout the brewery! LIVE UPDATING ON FACEBOOK, YO!
During the Press Conference on the evening of the Where's the Party? right in their home ground with MHB! NOW, THAT CALLS FOR A CARLSBERG!
The whole car park of the brewery was transformed into a fun-filled amusement park for adults! Actually, this concept can work! I'm sure people would pay to come have a healthy fun day out with alcohol... sorta healthy! Some other traditional fun fair booths also included Ring a Green, Toss & Score, Duck Hunt, ‘Our holes, Your balls’ & Wild Wild West.
With its reputation as the ‘party of the year’, this time, a key highlight of the party was the Sky Ride, which gave partygoers an exhilarating experience of being buoyed by a hot air balloon. Not that I could get on it! I wore a dress! MEH! LOL! Wouldn't wanna be 10 metres above ground showing what I'm wearing under! =P
To liven up the atmosphere in the evening all through the wee hours the next morning, Carlsberg presented an array of entertaining performances by international DJs, renowned rappers, bands and musicians. Locally acclaimed performers Dennis Lau and Shawn Lee presented a thumping combination of an electric violin and beat boxing.
A special performance by famous Korean star, Lee An, the unforgettably spontaneous star rapper of Carlsberg Malaysia, Mr Soren Ravn along with violinist Dennis Lau awed the party crowd further. Home-grown bands Crossfire and Paperplane Pursuit had the crowd dancing to their chart topping hits.
World renowned girl band ‘High on Heels’ also made their first appearance in Malaysia and entertained the crowd with their creative mix of LIVE classical instruments with song mixing on their turntables. “Where’s The Party” came to a close around 2am the following morning after several hours of non-stop music with international DJs; Sophie Sugar from the UK and Hiloco from Japan.
|Follow the White Elephant! =P|
As part of the ‘Enjoy Responsibly’ campaign, Carlsberg planned engagement activities for consumers such as the Alcohol Testing Zone, where consumers had their alcohol level tested while partying and the Drunk Man Zone which enabled consumers to play an android game which showed them the effect of excessive alcohol consumption!
|I have yet to test this out! |
Should I take it with me the next time I drink? =P
I played the Drunk Man Zone & won myself a Breathalyser! These activities served as a reminder for all partygoers to be safe, in control, drink smart and stick to the age limit.
It definitely a fun experience at the Where's the Party! Again, Carlsberg Malaysia has outdone themselves!
NOW, THAT CALLS FOR A CARLSBERG!
Where's the Party was made possible by Carlsberg Malaysia
Facebook Fan Page: https://www.facebook.com/Carlsberg.MY